市场竞争态视角下瑞金红色旅游客源市场研究

Study on Market Competitive State of Red Tourism in Ruijin City

运用市场竞争态模型这一研究方法,对比前后两个时期瑞金红色旅游客源市场竞争态,发现其呈现明星市场易主、金牛市场波动、幼童市场回落、瘦狗市场扩容的演变特征。以井冈山等5大红色旅游名城作参照,显示竞争态转移路径与竞争态的自然转移模式刚好相反。瑞金红色旅游客源市场竞争态呈现出逐渐衰退的迹象。

By contrasting market competitive state of red tourism in Ruijin city by means of market competitive state model,the result is changement of star market ,fluctuation of cash-cow market, falling down of children market and expansion of dog market. Contrast other five cities they are Jinggangshan and so on, the result indicates that the path of transference of competitive state in Ruijin city is against natural transference model of market competitive state. It＇s market competitive state is increasingly declining.