旅行社开发会展旅游市场浅见

Analysis On the Development Of the MICE InTravel Agency

会展旅游已经成为当今世界旅游业发展的一个重要方向。旅行社作为旅游供需之间信息沟通的媒介和桥梁,同交通、饭店、餐饮、景区等相关部门保持着密切的合作关系。如果将旅行社的这些优势引入到会展业务当中,那么将会大大降低会展业务的运营成本,减少许多不必要的中间环节,从而使会展与旅游达到互动和双赢。

Nowadays, MICE has become an important way to develop the world＇s tourism industry. In this paper the anther thinks, as the intermediate and bridge to exchange the information between the supply and demand of tourism, travel agency is keeping a close cooperation with traffic, hotel, food and beverage and scenic spots, etc. Leading the superiorities to the MICE, it will cut down the costs and delete unnecessary middling links. In this way, it will make a big profit of both the MICE and tourism.