浅谈数字技术在电视广告中的应用

Simple Discussion on the Application of Digital Technique to Television Advertising

计算机技术的广泛应用使数字艺术走进了艺术的殿堂。技术在改变我们物质生活的同时也无形地改变了我们的思维模式。在今天．艺术与技术共同创造出了新的艺术形式，新的艺术形式为电视广告艺术提供了更多表现的可能。介绍了数字技术在电视广告中的应用，同时介绍电视广告的要素及其基本制作程序，最后分析数字技术人才的培养方向。

The wide application of computer technology bringed Digital Art into temple of art. Technology also invisibly changed our thinking modes while changing our material life. Today, Art and technology has created a new art form together. The new art form pro- vided more possibilitys of expression for the art of television advertisement, elevision advertisement elements and its made basic process are introduced while introducing Digital Technique, The aim of training Digital Technique talents is analyzed at last.