摘要
在贯彻落实"质量工程"过程中,广东外语外贸大学在特色专业建设和申报工作中取得了长足进步,目前已取得6个教育部高等学校特色专业建设点,市场营销专业是其中之一。为了更好地提高市场营销专业的教育质量,我们对市场营销专业的认知进行了大规模的探索性调查,本文是对这次调查结果的报告,本文最后还提出了提高市场营销专业人才培养质量的措施和建议。
During the practice of Education Quality Promotion Projects, great progress has been made concerning the specialized subjects constructing and applying in our university. Six state-level specialized subjects, including the subject of Marketing, are approved by the State Ministry of Education. In order to find out how to better the teaching of Marketing, we made an exploratory survey to investigate students＇ awareness. This paper sets out to report the survey findings and then make suggestions about how to improve the quality of personnel training in the subject of Marketing.
出处
《广东外语外贸大学学报》
2010年第1期93-95,共3页
Journal of Guangdong University of Foreign Studies
