摘要
客户是公司利润与价值的唯一源泉,在电信市场竞争越演越烈的今天,不能简单地以产品的销售量和市场占有率等指标来衡量公司价值和状况,更重要的是以客户价值来衡量企业的价值。本文基于客户价值细分模型和客户生命周期价值量化模型的理论,建立典型客户价值的量化模型并进行实证分析,提出客户价值管理和提升建议。
Customers are the sole source of company profit and value. In the increasingly competitive telecommunication market, we should use customer value to measure enterprise value instead of product sales and market share. This paper proposes customer value management recommaditions based on customer value segmentation model and CLV quantification model to build representative customer value measurement model and give analysis.
出处
《信息通信技术》
2010年第1期49-56,共8页
Information and communications Technologies
关键词
移动通信
客户价值
评价模型
实证分析
Mobile Telecommunication
Customer Value （CV）
Measurement Model
Positive Analysis
