关于苏州发展踏青旅游的实证研究

An Empirical Study on Ta-qing Tourism Development in Suzhou

春季踏青的习俗在我国自古有之.苏州的踏青旅游资源十分丰富,对游客非常有吸引力,特别是清明节成为国家法定假日后,来苏州踏青旅游的人流与扫墓的人流叠加在一起,客源市场十分庞大.本文在问卷调查的基础上,深入分析了游客的踏青行为以及苏州发展踏青旅游的优势,提出了要对客源市场进行细分,推出更多有特色的踏青旅游产品.

As the custom,ta-qing has a long history in China. Suzhou is rich in ta-qing tourism resources which draw tourists＇ attraction very much. Particularly after qing ruing festival become the statutory holiday, ta-qing tourists and people for grave make the tourists source large. Based on the questionnaire survey, the author analyzes the tourist＇ s ta-qing behaviors and advantages of Suzhou ta-qing tourism development, furthermore, put forward that we should make market segnentation and produce more characteristic ta-qing tourism products.