基于文化多样性的陕西省体育旅游发展策略研究

Research on the Strategy for Shaanxi Sports Tourism Development Based on Cultural Diversity

以文化底蕴深厚的陕西省旅游资源现状为切入点,围绕资源、文化、交通环境、社会发展和社会体育基础等方面,分析陕西省发展体育旅游的优势条件,并从高端赛事、体育赛事配套服务体系、健身休闲度假区建设、体育旅游的统筹规划等方面,研究制约体育旅游发展的关键因素。在此基础上,提出体育旅游的发展策略,即:有效开发体育旅游资源;寻求旅游资源与体育项目的深层次契合;提高体育旅游服务质量;提升体育旅游的文化品位;以体育赛事为引爆点,打造富有特色的健身休闲度假区。从而为促进陕西省体育旅游的发展提供科学依据。

Starting with tourism resources of Shaanxi province which boasts rich cultural heritage and centering on such aspects as resources, culture, transport, social development and social sports base, this article analyzes the favorable conditions for Shaanxi province to develop its sports tourism. Key factors hindering the development are also discussed from such aspects as top events, the auxiliary service system for sports events, the construction of fitness and leisure recreational centers, and the overall planning and regulation of sports tourism. Based on the analysis and research, this article proposes the strategy to develop sports tourism - effective development of sports tourism resources, seeking further coordination between tourism resources and sports items, increasing the quality of sports tourism service, heightening the cultural quality of sports tourism, and creating special fitness and leisure recreational centers in the hope of providing scientific reference to promote the development of Shaanxi sports tourism.