新闻标题得体与否的正负偏离解析范式——《语海扬帆——王希杰语言随笔集》读后

News Headlines Propriety or otherwise of Positive and Negative Deviation from AnalyticParadigm——Reading of "Language Sea Sail-Wang Xijie Language Essays"

从新闻标题制作角度评介王希杰著、朱峰编《语海扬帆——王希杰语言随笔集》一书,总结归纳该书对新闻标题得体与否五个方面的体认:一、准确性与关联性;二、寻常词语艺术化;三、陌生化与适度性;四、韵律与意义;五、言外之义与作者意图。《语海》虽然并非新闻学方面的专著而是一本语言学作品集,但它多处谈及新闻标题的制作问题,并从语言学视角对之进行正负偏离的解析,一定程度上弥补了新闻标题制作艺术专著等的不足或未及。特别是在新闻标题成功与失败的具体原因分析方面更是透彻、独到,使人知其然且知其所以然。《语海》对于新闻标题制作者来说是"开卷有益"的。

Reviewing LanguageSea Sail - Wang Xijie language Essays, written Dy wang Xijie anu edited by Zhu Feng from the point of the headlines, we may summariz in five realization： 1. accuracy and relevance; 2. an unusual word art technology; 3. unfamiliar technology and modest nature; 4. rhythm and meaning; 5. Illocutionary meaning and author＇s intentions. ＂ Language sea＂ , though it is not specifically with regard to journalism but to a set of linguistic work, it is the production of many news headlines talking about the issue and to carry out linguistic perspective on the wonderful analysis, to some extent make up for the news title produce a theatrical or lack of monographs, and so on. Especially in the news headlines success and failure analysis is thorough, original, and people know these and know why. ＂ Language sea＂ for the news headlines for the producers is very useful.