从脑瘫儿童社区链式康复模式的建立谈医院品牌建设

The Construction of Hospital Brand by the Establishment of the Chained Rehabilitation Mode for the Cerebral Palsy Children in Community

医院品牌建设对医院的战略发展、核心竞争力的提升尤为重要。通过对复旦大学附属儿科医院康复中心脑瘫儿童社区链式康复模式的建立、发展和社会效益的实例,阐述医院品牌建设的内涵、实践过程和意义。

The brand construction of hospitals is very important for the strategic development and the promotion of the core competitiveness.The articles deals with the connotation of the brand construction of hospitals,the process of its realization and significance with the living example of the chained rehabilitation mode for the cerebral palsy children in community in the Rehabilitation Center,Pediatric Hospital Affiliated to Fudan University.