房地产广告之效用分析

Analysis of Real Estate Advertisement Effectiveness

中国地产商在争夺"地球"的同时,如何去争夺"眼球"成为21世纪地产的新焦点,这就涉及到房地产广告的策划问题。开发商在竞争的潮流中冲杀搏击,并潜心研究广告各种投放形式及其内容,充分利用报纸、电视、户外广告、现场布置、通讯等媒体组合来吸引消费者的注意力,深入消费者的心灵,最大程度地发挥广告的有效性,进而挖掘和引导潜在的市场需求,使地产商在竞争大潮中立于不败之地。

While China＇ s real estate developers scramble for markets, how to attract people＇ s eyeballs has become the new focus of the real estate in the 21st century, which involves the plan of real estate advertisement. In order to lead the potential market demands and win in the market competition, the real estate developers make full use of all kinds of medium such as newspaper, TV, outdoor advertisement, site layout, telecommunication and bring the effectiveness of advertisement into full play to attract consumers＇ attention and go deep into their hearts.