呼伦贝尔市旅游形象定位研究

Study on tourism image orientation of Hulunbeier

旅游形象定位必须紧紧抓住旅游资源特色、环境背景、人文脉络以及当今旅游客源市场发展的趋势。以呼伦贝尔市的地脉、文脉、旅游资源及市场感应为研究基础,以呼伦贝尔现在的旅游形象定位及其宣传口号为研究对象,对呼伦贝尔旅游形象定位及宣传的主题口号提出建设性的意见。

The tourism image orientation must seize the characteristics of tourism resources, enviromnental background and cuhural context, as well as the trend on the development of today＇s tourist market. Based on the land vein, context, tourism resources and markets sensors of Hulunbeir, taking the tourism image positioning and theme slogan of Hulunbeier as the study subject, a series of constrictive suggestions were put forward