信息化条件下的武汉商贸流通业的品牌建设和功能提升研究(二)

Research on Branding and Enhancements of Wuhan Business Circulation under the Condition of Informationization

信息化条件下,商贸流通业呈现出电子商务化、离岸化、连锁模式、国际化、混沌化等新特征。武汉商贸流通业虽然基础良好、发展迅速,但是在品牌建设、市场功能、电子商务等方面还存在严重不足,从"建品牌、树名牌"和"拓功能、提品质"两个方面提出建议,以促进武汉商贸流通业大发展。

Under the condition of informationization, trade appears some new characteristics which include e-commerce, free on board, the chain model, internationalization, chaos and so on. Wuhan trade had a better foundation and a faster development speed, but it still existed some serious shortages in brand construction, market function, e-commerce and so on. The paper provided suggestions from two aspects： building brands, creating famous brands and widening function, improving quality to promote Wuhan trade development.