动画中视觉语言符号研究

Study on Visual Linguistic Symbol in Animation

科技发展迅速的当今,世界文化传播的范围越来越大,人类社会正由文字时代转向图像时代,视觉文化的研究价值日益凸现。作为动态视觉艺术的样式之一,动画中的视觉语言符号的运用,深刻地影响着动画作品的表形性思维的表述。在传统基础上,数字化、多媒体为动画中的视觉语言符号注入了更多的形式和手法,在视觉语言引导的通感体验中把信息更完整地传播给受众。

Nowadays, with the rapid development of science and technology, world＇s cultural communication is conducted more and more widely, and human society is undergoing the changes from script era to picture era. Value in research of visual culture is emerging. As one of the dynamic visual arts, visual linguistic symbols of animation have greatly influenced the expression of pictographic thinking in animation product. Based on tradition, digitalization and multi-media integrate more forms and methods into visual linguistic language of animation, and transform information to audience more perfectly with the help of experience of synaesthesia guided by visual language.