基于社会认知的媒体标题话语研究

Research on Media Title Discourse Based on Social Cognition

以语言与社会认知的关系为前提对标题的结构规律进行研究。围绕媒体标题话语,运用言语行为理论及认知语言学、信息论的研究成果,探讨了标题语体研究、标题用语研究、标题语用研究、标题比较研究、标题系统研究。标题语体研究主要着眼于发现能与新闻次语体对应的标题的典型格式;标题用语研究主要研究标记性较强的标题专用词语和格式及标点符号的特殊用法;标题语用研究结合新闻标题的传播功能探讨标题的话题结构、标题体现的言语行为、复式标题的分行等;标题比较研究主要集中于跨媒介比较、汉外比较、历时平面比较;标题系统研究是把标题放入整个社会语境中考察其制作成因。

Based on the relationship between language and social cognition, this paper studies the laws in the title structure. By surrounding media title discourse and using speech - act theory, this paper explores the title style, the title pragmatics, the title comparative study and the title system study. The title style study focuses on the discovery of the news sub -genre corresponding to the typical format of news headlines. The title pragmatic study deals with the special uses in the title words, the formats and the marks. The title pragmatic study deals with the title topic structure and its speech acts as well its branches. The title comparative study focuses on he cross-media comparison and the Chinese -foreign comparison. The title system study deals with title being into the whole community context for the cause of its production.