高校实用型媒体资产管理系统的设计与实现

The design and implementation of the pratical media asset management system in university

在全球化、数字化、市场化和媒介产业环境急剧变迁的大背景下,高校媒体资产的积累数量逐年递增,但对其的应用却非常的少,对现有媒体资产的存储、管理及合理有效地应用渐渐成为各大高校共同关心的课题。本文结合高校媒体资产的特点及其在管理上的不足,提出切合高校实际现状的媒体资产管理系统,意在更好地实现媒体资产的价值和为教学服务。

Under globalization, digitalization, market-oriented and the backdrop of the media industry environment, the accumulation of the number of college media assets increased annually, but its application is very small, the storage of existing media assets, management and rational and effective application in the major colleges and universities has gradually become the subject of common interest. In this paper, combine the characteristics of college media assets and its lack of management and put forward the actual status of colleges and universities to meet the media asset management system, aimed at better implementation of the value of media assets and for the teaching service.