探析供电企业电力市场营销对策

Analysis of the Marking Strategy of Electric Power Supply Enterprise

加入WTO，我国发展市场经济的步伐明显加快，在这样的市场背景下，电力市场的变化给供电公司带来了前所未有的挑战，供电公司必须转变经营理念，开展市场营销活动。实现企业的可持续发展。本文从电力公司市场营销的必要性出发，详细分析了电力市场的供求状况，分析了公司内在的优势与劣势和环境带来的机遇与威胁，并重点提出从产品、服务、品牌、价格四个方面入手，制定科学的市场营销策略。

After China＇s WTO entry, under the background of the speeding up development of market economy, significantly the market in such a context, the changes in power market have brought unprec- edented challenges to electricity supply companies, so power supply companies must achieve sustainable development by changing management philosophy and carting out marketing activities. In this paper, from the need for marketing of the power companies, the supply and demand conditions of the power market, company＇s inherent strengths and weaknesses, and opportunities and threats brought by environment are detailedly analyzed, and formulation of scientific marketing strategies is emphasized from products, services, brand and price.