农产品虚拟批发市场协同电子商务平台构建

On Construction of Collaborative E-commerce in Virtual Wholesale Market of Farm Produce

在分析我国现行农产品流通服务体系结构及存在问题的基础上,引入价值网和协同商务理论,提出一个优化的农产品新型流通服务体系,给出了该体系的价值网结构和协同电子商务模式视图,并且对协同电子商务的系统架构进行设计,以期为虚拟批发市场运行平台的核心构建提供理想范式。

On the basis of analyzing structure and existent problems with current farm produce circulation system in our country, value net and collaborative commerce theory are introduced. It primely puts forward an excellent farm produce circulation service system, presents the view of value net structure and collaborative e - commerce mode, and further designs the systemic framework of collaborative e - commerce in order to provide an ideal paradigm for the core construction of circulation platform in virtual wholesale market.