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市场导向与企业绩效:来自不同国家的实证研究综述 被引量：2

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摘要 文章系统地回顾了1990年以来有关企业市场导向的实证研究,包括市场导向与企业绩效的关系,市场导向的影响路径和调节因素,以及关于中国大陆企业市场导向的研究,并对这一领域的研究结论进行了总结。这些对于中国企业的市场导向研究有着重要的指导意义。
作者 李季 江明华
机构地区 中央财经大学商学院 北京大学光华管理学院市场营销系
出处 《现代管理科学》 CSSCI 2010年第3期34-36,共3页 Modern Management Science
关键词 市场导向 企业绩效 创新 市场环境
分类号 F274 [经济管理—企业管理] F272 [经济管理—企业管理]
  • 相关文献

参考文献8

  • 1Agarwal, Sanjeev, and Chekitan S. Dev, M. Krishna Erramilli Market Orientation and Performance in Service Firms: Role of Innovation Journal of Service Marketing, 2003,17(1):68-82.
  • 2Hooley, Graham, John Fahy, Gordon Greenley, J o zsef Beracs, Krzysztof Fonfara and Boris Snoj, Market Orientation in the Service Sector of the Transition Economies of Central Europe, European Journal of Marketing, 2003,37 (1/2):86-106.
  • 3Im, Subin and John P. Workman Jr., Market Orientation, Creativity, and New Product Performance in High-Technology Firms, Journal of Marketing, 2004,(68):114-132.
  • 4Jaworski, J. Bernard and Ajay K. Kohli Market Orientation: Antecedents and Consequences, Journal of Marketing, 1993,(57):53-70.
  • 5Lado, Nora and Albert Maydeu-Olivares Exploring the Link Between Market Orientation and Innovation in the European and US Insurance Markets, International Marketing Review, 2001,(18): 2.
  • 6Sin, Leo Y. M., Alan C. B. Tse, Oliver H. N. Vau, Raymond Chow and Jenny S. Y. Lee Market Orientation and Business Performance: h Comparative Study of Firms in China's Mainland and Hong Kong, European Journal of Marketing, 2003,37(5/6)910-936.
  • 7Tang, Yiming and Yijin Tang An Exploratory Study of Market Orientation in China, Asian Business and Management, 2003,(2):91-110.
  • 8孙永风,张睿,李垣.转型经济时期国有企业市场导向型战略与绩效的实证分析[J].中国软科学,2003(7):80-83. 被引量：15

二级参考文献17

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共引文献14

同被引文献32

  • 1Kohli,A.J. and Jaworski, B.J.. Market orientation: the con- struct,research proposition and managerial implication [J]. Journal of Marketing, 1990,54(4): 1-18.
  • 2Charles R. Taylor,Kyung Hoon Kim,etc. Does having a marketing orientation lead to higher levels of relationship commitment and business performance?Evidence from the Korean robotics industry [J]. Industrial Marketing Man- agement, 2008,37 : 825-832.
  • 3Au,Alan K.M.,Tse,Alan C.B.,The effect of marketing orientation on company performance in the service sec- tor:a comparative study of the hotel industry, in Hong Kong [J]. Journal of international consumer marketing, 1995,8(2):77-87.
  • 4Bulent Menguc,Seigyoung Auh,Conflict,leadership,and market orientation [J]. International Journal of Research in Marketing, 2008,25 : 34-55.
  • 5Matsuno,Ken, Mentzer,John T.,The effects of strategy type on market orientation-performance relationship[J]. Journal of Marketing,2000,64(4) : 1-16.
  • 6Yinghong(Susan)Wei,Kwaku Atuahene-Gima. The moder- ating role of reward systems in the relationship between market orientation and new product performance in China [J]. Intern. J. of Research in Marketing,2009,26:89-96.
  • 7Narver JC,Slater SF,MacLachlan DL. Responsive and proaetive market orientation and new-product success[J]. Journal of Product Innovation Management,2004,21 (5) :334-347.
  • 8Lings,I.N. Internal Market Orientation:Construct and Con- sequences [J]. Journal of Business Research,2002,55.
  • 9Johnw.Cadogan.多角度看市场导向范畴的界定:对理论发展和知识积累的意义[M].苏珊·哈特.营销变革.北京:中国人民大学出版社,2006:86-107.
  • 10Kumar N,Scheer L,Kotler P. From Market Driven to Market Driving [J]. European Management Journal, 2000, 18(2) : 129-142.

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二级引证文献2

现代管理科学
2010年 第3期

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