4Andrew H Van De Ven .On the nature,formation, and maintenance of relations among organizations The Academy of Management Review 1976, (10):24.
5Uzzi, B. Social structure and competition in interfirm networks: The paradox of embeddedness. hdministrat ive Science Quarterly, 1997, 42 (1): 35-67.
6Inkpen, A. C., & Currall, S. The coevolution of trust, control, and learning in joint ventures. Organization Science, 2004,(15):586-599.
7Rousseau, D., Sitkin, S., Burt, R., & Camerer, C.. Not so different after all: A crossdiscipline view of trust. Academy of Management Review, 1998,(23):393-404.
8Serva, M.A., Fuller, M.A.,& Mayer, R. C. The reciprocal nature of trust: A longitudinal study of interacting teams. Journal of Organizational Behavior, 2005,(26):625-648.
4Pratt, Michael G. The good, the bad, and the ambivalent: Managing identification among amway distributors[J]. Administrative Science Quarterly, 2000, 45(3):456-493.
5Haytko, Diana L. Firm-to-firm and interpersonal relationships: Perspectives from advertising agency account managers[J]. Journal of the Academy of Marketing Science, 2004, 32(3) :312-328.
6Rempel, John K, Holmes, John G, and Zanna, Mark P. Trust in close relationships[J]. Journal of Personality and Social Psychology, 1985,49(1):95-112.
7Price, Linda L, Amould, Eric J, and Tierney, Patrick. Going to extremes:Managing service encounters and assessing provider performance[J]. Journal of Marketing, 1995, 59(2):83-97.
8Gold, Thomas B, Guthrie, Doug, and Wank, David L. Social connections in China: Institutions, culture, and the changing nature of guanxi[M]. New York: Cambridge University Press, 2002.
9Mitchell, Alan. Trust in your customers to handle the marketing flow[N]. Marketing Week, 2003-05-29.
10Pangle, L S. Aristotle and the philosophy of friendship[M]. Cambridge, UK:Cambridge University Press, 2003.
3BruceR. Barringer, Jeffrey S. Harrison. Walk- ing a tightrope: creating value through interorgani- zational relationships. Journal of Management, 2000, 26(3):367-403.
4Oliver,c.. Determinants of interorganization- alreiationsMps: integraton and future directions. Academy of Management Review, 1990,15: 241-265.
5R Buane Ireland,Michael A Hitt,and Deepa gaidyanat hlAlliance management as a source of compet- itiveadvantage. Journal ofManagement,2O02,28(3):413 -4461.
