长株潭地区高校女生体育消费现状与对策探究

The Present Situation of Sports Consumption of Female University Students in Changzhutan Urban Group and the Countermeasures

对长株潭高校女生体育消费现状的调查分析,发现高校女生具有较强的健身健美意识和体育消费观念,但体育消费总体水平较低。为此,提出了相应的对策,以提高高校女生的体育兴趣、锻炼意识和体育消费水平,为高校女生合理进行体育消费提供理论依据,为相关部门规划体育产业、规范体育市场提供参考。

Based on the investigation and analysis of the presentsituation of sports consumption of female university students in Changzhutan Urban Group, the paper finds that female university students have fitness consciousness and sports consumption concept,but the general level of sports consumption is not high. Therefore, this paper puts forward corresponding countermeasures to improve the sports interest, exercise consciousness and sports consumption level of female university students in Changzhutan Urban Group in order to provide theoretical foundation for female university students＇ sports consumption and reference for planning physical industry and regulating physical market.