摘要
本研究在以往研究的基础上,通过实验研究,探索了商品属性和同伴评价对大学生购买决策的影响。结果发现,商品属性的主效应非常显著,同伴评价的主效应显著,最终的结果存在显著的差异,说明商品属性和同伴评价确实是影响购买决策的因素。
Based on former researches, this research explores the influence of commodity quality and companion＇s valuation on decision-making through laboratory experiments. It is found that the main effect of commodity quality arw; the main effect of companion valuation was remarkable. The results is that： the interaction between the commodity quality and companion＇s valuation were remarkably different.
出处
《南昌高专学报》
2010年第1期73-75,79,共4页
Journal of Nanchang Junior College
关键词
购买决策
商品属性
同伴评价
emption decision-making
commodity quality
companion valuation
