我国酒店业网络营销的现状及策略研究

Research on the actuality and strategies of the internet marketing of our country's hotel industry

酒店开展网络营销,就是对未来客源市场的战略考虑,是酒店进行市场竞争、实现酒店可持续性发展和建立酒店品牌意识的需要。借助网络的信息化平台开展酒店营销,已成为酒店竞争的新内容。然而,从我国酒店业的网络营销现状来看,还存在许多问题。针对这些问题,本文运用归纳和系统分析的方法,阐述了我国酒店业网络营销的现状,分析了我国酒店业开展网络营销的必要性以及存在的问题,提出了在新的形势下我国酒店业开展网络营销的相应策略。

It＇s the strategic consideration about the future customer source market for the hotel industry to develop the marketing through internet, and it＇s also the necessity for the hotel industry to participate in the market competition, achieve sustainable development and establish the hotel brand awareness. Developing the hotel marketing by virtue of the internet information platform has already become the new content of the hotel industry＇s competition. However, with the internet marketing actuality of our country＇s hotel industry, there are many problems. Aiming at these problems, this paper adopts the methods of induction and systematic analysis and has expounded the internet marketing actuality of our country＇s hotel industry, analyzed the necessities and existing problems of developing the internet marketing of our country＇s hotel industry, and proposed some corresponding strategies about how to develop the internet marketing of our hotel industry.