摘要
运用文献资料法和逻辑推理法,对体育埋伏式营销的常用手段进行了分析,提出了做好预防措施、用赞助制度控制埋伏者、诉诸于法律、降低消费者认知混乱等对策.
The paper discusses the usual ways of athletics ambush marketing according to the bibliographical and reasoning methods in order to find such strategies such as prevention measures, sponsoring system to control ambushes, appealing to laws and lowering consuming cognition confusion.
出处
《四川文理学院学报》
2010年第2期106-107,共2页
Sichuan University of Arts and Science Journal
关键词
体育
埋伏营销
Athletics
ambush marketing
