动漫产业与西部民间文化再生产的互动

The interdynamic between industry of cartoon and reproduction of folk culture of the west China

通过对动漫产业的分析和对西部地区丰厚且个性鲜明民间文化的考察,我们可以看到西部民间内容为现代动漫生产提供了难得的题材内容和文化符号。在国家对两者都尤为重视的当下,使两者从文化视角进行相互融合、互相促进,即可为西部民间文化再生产提供综合性较强的物质承载和先进传播途径。同时也能为促进地域动漫产业的发展提供必要的内容支持。

Owing to specific historical and geographical conditions, the folk culture of the west China has been formed with vivid individual character. These folk contents happen to be the rare subject matter and culture symbol in modern cartoon production.Therefore,China is particularly paying attention to the two things： make the two merge, promote each other from the visual angle of culture and not only offer the material carrier and transmitting approach for the reproduction of west folk culture, but also offer essential contents for sustainable development of local cartoon industry.