服装橱窗陈列设计表现研究

Research on the Clothing Window Display Design

针对服装定位模糊、各品牌产品日趋同质化的现状,以及基于卖场终端无法吸引顾客、服装橱窗陈列设计的常识理论不适用于现代消费变化的情况,进行了相关思考与探索。同时从现代营销战略获得启示,论述了服装橱窗陈列设计的意义与现状,分析在现代服装橱窗设计中如何运用设计原则及步骤。通过对其艺术表现手法的研究,使商品展示出良好视觉效应,从而引起消费者购买的欲望与动机,给企业和商家创造价值。

Due to the vague clothing position and brand product tending to assimilation, the sales fields can＇t appeal to customers and the theory of clothing window display design isn＇ t adapted to modern consumption change. The article intends to describe the significance and current status of clothing window display design, and analyze how to apply design rules and steps. In this paper, the results that technique of expression to modern clothing window display design in order to make the merchandize display a good visual effect, which would arouse consumers＇ interests, preference and belief in certain brand and goods to cultivate their purchasing desire and motive so as to make value for the businesses and merchants.