视频媒体中的动态版式设计

Dynamic Typography Design in Video Media

利用视觉传达中版式设计的概念研究新一代视频媒体:影视作品片头片尾设计、电视频道及栏目包装设计、新一类电视资讯节目、影视广告等的画面构成与运动形式,进而探讨了如何运用视觉传达理论进行动态视觉的表现。并对传统版式设计概念在当代的衍生与转变提出新的观点与看法。

Use conception of typography design to do some researches about new kind of video medium through visual communication, which includes the design of casting and ending of a film, the design of television channel and column package, the tableau composition and moving form of new kind of TV information program, movie and TV advertisement etc., and how to use visual communication to show dynamic vision. On the basis of these researches, get some new ideas bout derivation and change of traditional typography.