摘要
运用关系嵌入和权力依附关系与吸收能力相一致的相关理论,试图解释跨国公司在华子公司通过外部的商业关系获得商业知识(显性/隐性)的内涵、动机和能力的机理。通过对80个在华跨国公司子公司的调查发现,在营销知识自外部的商业伙伴向跨国公司在华子公司传递中,权力依附关系和吸收能力是具有显著影响力的主要因素,关系嵌入仅仅具有有限的影响。
Applying relational embeddedness and power/dependence in line with absorptive capacity, this paper is trying to explain relation, motivation and ability mechanism whereby MNC's subsidiaries in China acquire marketing (tacit/explicit) knowledge from its external business relation. Surveying 80 MNC' s subsidiaries based in China, it is found that in transferring marketing knowledge from external business partner to subsidiary, power/dependence and absorptive capacity are found to be influential factors while relational embeddedness is found having limited influence.
出处
《科学学研究》
CSSCI
北大核心
2010年第3期412-419,435,共9页
Studies in Science of Science
基金
科学技术部国际合作司与清华大学合作的软科学研究项目(2005WKKJB001)
关键词
权力依附关系
关系嵌入
知识流入
跨国公司
子公司
power attachment relations
relational embeddedness
knowledge inflow
MNC
subsidiary company