泉州非物质文化遗产的旅游开发——以增强游客体验为视角

Tourism Development of Immaterial Cultural Heritage Based on Tourist Experience:A Case Study of Quanzhou

从游客体验的视角出发,在分析泉州非物质文化遗产体验式旅游开发重要意义和可行条件的基础上,对其提出几点构想:形成非物质文化遗产与旅游开发可以共赢的观念;通过市场调研找准游客体验与旅游产品的契合点;深入挖掘非物质文化遗产体验内涵;营造非物质文化旅游产品体验环境;构建非物质文化旅游活动体系;塑造非物质文化旅游体验品牌。以期为泉州乃至海西的文化旅游业服务,同时也为其他地方非物质文化遗产的旅游开发提供借鉴。

Based on analyzing the importance and feasibility of tourism development of immaterial cultural heritage in Quanzhou, this article puts forward some suggestions from the angle of tourist experience： posing mutual-win conception between immaterial cultural heritage and tourist planning, seeking the correspondence between tourist experience and touristm development by detailed market research,excavating experiential connotations of immaterial cultural heritage, developing experiential environment of tourist products of immaterial cultural heritage,constructing tourist activities system of immaterial cultural heritage, and creating the brand of experience tourism of immaterial cultural heritage. Hopefully,this will be beneficial to the cultural tourism of Quanzhou and other regions.