摘要
本文针对信息技术应用与企业传统组织机构、运行机制之间的矛盾。提出系统营销的观念与系统营销的目标、功能,并运用流程分析的方法,对CIMS企业的营销业务流程、信息系统原型模型、构建过程等问题进行了探讨。
We have submitted the conceptions of systematic marketing, the aims and functions of it in accordance with the contradiction between application of information technology and traitional organizations operational functions of an enterprise. Relying on the methoods of procedure analysis, the article have discussed the problems such as procedure of marketing business, the standard models of information system, process of construct model, etc.
出处
《管理信息系统》
1998年第10期18-20,共3页
Management Information Systems China
关键词
系统营销
流程分析
信息系统
CIMS
Systematic marketing
Procdeure analysis
Information system
CIMS
