摘要
对市场营销多元化创新发展趋势，特别是对市场营销多元化创新发展的几种突出表现进行了集中的论述，它将对进一步拓展营销领域，丰富人们对市场营销的认识，促进市场营销的进一步成熟和发展有一定的现实指导意义。
The paper centers on its discussion of the tendancy in developing multivariate markets operation, especially for several outstanding and creative development of multivariate marketing operation. The above mentioned is of great guidance in reality as far as enlarging the market operation′s field, enriching peoples′ knowledge of the market operation, promating market operation to be successful are concerned.
出处
《辽宁工学院学报》
1998年第4期1-3,共3页
Journal of Liaoning Institute of Technology(Natural Science Edition)
关键词
绿色营销
形象营销
网络营销
多元化
市场营销
green marketing
imaging marketing
network marketing multivariate market ing
virtual market
market opportunity
supporting system for marketing
