体育赞助效益评估的探讨

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摘要通过对体育赞助及其效益评估概念和内涵的探讨,寻找影响体育赞助效益评估的因素,并进一步探究体育赞助效益评估的方法。

作者黄宝军陈阳

机构地区沈阳工业大学辽阳校区体育教研室南京特殊教育职业技术学院

出处《商场现代化》 2010年第5期86-87,共2页

关键词体育赞助效益评估影响因素方法

参考文献13

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商场现代化

2010年第5期

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