基于项目驱动的《市场调查与预测》课程教学改革

The Course Reform of "Market Investigation and Forecast" Based on the Project Drive

根据项目驱动教学法的特点,总结出项目驱动教学法的实施原则,并就《市场调查与预测》课程的教学改革实施,分别从项目的选定与分配、整体项目的教学设计、子项目的教学进程、项目成果与过程评价等四个方面加以实践与研究,发挥了项目驱动教学法对于促进师生互动、激发学生学习潜能、提高学生综合能力等方面的积极作用。

According to the characteristics of project-driven teaching method, the thesis sums up the implement-ingprinciples, andreformthe teachingofthecourse＂Market Investigation and Forecast＂, and studies onthc choice and distribution of the project, the teaching design of the project, the teaching process of the branch project, and the project result and the process evaluation, which plays an important roleon improving the interaction between teachers andstudents, arousing students＇ potential abilityinstudy, and improving students＇ comprehensive ability.