首席创意官的实用主义

The Chief Creative Officer' s Pragmatism

"创意"不仅仅给人以视觉效果,认为它好看、美丽,同时还给人机能上的满足,让人觉得实用,能确实在生活中用到它。

SHIRO NAKAMURA,the chief creative officer of Nissan,thought the originality not only gives people the visual effect of beautiful, but also satisfies people functionally,which made people thought it was practical in daily life. For a designer,they should come back to the original draft and think about the original intention when they cannot go further.A designer has two different him.One is the original one,the other is him in designing.This is the highest ideal for every designer.