摘要
本文分析了中国数字付费电视业现状和当前中国数字付费电视存在的几个问题,并从数字付费电视的营销模式和核心竞争力、付费电视业的整合等方面分析了中国数字付费电视的发展路径。
The article analyzes the present conditions and the main problems of China＇ s digital pay television： and it analyzes the the development ways of China＇ s digital pay television from the aspects such as marketing model of digital pay television and core competitiveness, and integration of pay television industry.
出处
《新闻界》
CSSCI
北大核心
2010年第1期128-129,180,共3页
Journalism and Mass Communication
关键词
数字付费电视
营销模式
发展路径
digital pay television marketing model development ways
