摘要
电视剧创意产业是电视剧产业发展的新阶段,它构建了一个以创意为核心的产业体系,其体系大致分为内容创意、创制过程中的创意与营销创意三个部分,它们互动合作构筑了一个创意丛,作为动力引擎,作用于整个电视剧创意产业。
The creative industry of TV drama is the new phrase of the development of TV drama industry, and constructs a kind of industry taken the creative industry as the key part, which includes the parts such as the creation of content, the creation in the process of making TV drama, and the maketing creation. The interaction among the three parts constitutes a series of creation and promotes the development of creative industry of TV drama.
出处
《新闻界》
CSSCI
北大核心
2010年第1期133-135,共3页
Journalism and Mass Communication
关键词
中国电视剧创意产业
创意丛
体系
creative industry of TV drama in China a series of creation system
