广东电台对外广播的亚运策略与发展思考

Asian Games Promotion and Self-Development Strategies of Radio Guangdong

本文通过分析广东电台对外广播的发展现状,对地方对外广播如何利用亚运外宣之机实现自我跨越式发展提出的三点策略:亚运节目的国际合作,数字,网络和3G广播的技术创新,以及加强地方对外广播三个版块的内容重构。通过亚运可望实现对外宣传与自身发展的双赢局面。

This paper summarizes the history and the present of Radio Guangdong＇ s English Service. Three strategies have been raised on how Radio Guangdong can promote the coming Asian Games as well as develop itself into a better stage： international cooperation on Asian Games programs, technology innovation of digitial, internet and 3G radio services, and program re-planning.