民国文艺副刊合订本的出现及其文化意义——以《京报副刊》为例

A Study of the Emergence of Bound Volume of Literature and Art Supplement in the Republican Period.——Taking Jingbao Supplement as an Example

民国时期文艺副刊合订本在五四时期就受到了当时知识分子的高度关注,它的出现,不仅改变了自身的媒介属性,完成了向杂志化、书籍化发展的转变,从而在副刊内容上具有了更大的包容性;而且通过自身的广告宣传,尤其是通过与现代书局的合作并借助其完善的销售网络,进一步扩大了新文化运动的覆盖面和影响范围。基于此,孙伏园在编辑《晨报副镌》和《京报副刊》过程中,始终大力推动副刊合订本的发行与营销,尤其是通过《京报副刊》合订本与北新书局的业务合作,在扩大副刊影响的同时,推动了新文化运动在全国范围的深入开展。

The intellectuals paid great attention to bound volume of literature supplement during the Republican years.Because of its emergence,the supplement not only changed its media property,in other words,it completed the conversion from a supplement to a book or a journal,while still possessing more flexibility to contain more content.Through advertisements,especially through the cooperation with modern press,the bound volumes of literature supplements expanded the coverage and impact area in the modern culture movement.In view of this,Sun Fuyuan actively engaged in the issuing and editing of the bound volumes of Chenbao Supplement and Jingbao Supplement.Especially through the cooperation between Jingbao Supplement and Beixin Book Company,Sun Fuyuan promoted the development of New Culture Movement throughout the whole country.