论新时期中国媒介的话语变迁

Changes of the Media Discourse in the New Era

改革开放以来,中国媒介的话语形态经历了一个由一元到多元的演变历程:伴随着媒介角色由宣传本位向信息本位回归,由传者本位向受者本位转型,媒介话语也经历了从宣传话语的一统江山到新闻专业主义话语的逐渐确立,再到与大众文化息息相关的平民话语的彰显,直到最后裹携于全球化的浪潮之中。而且媒介话语的变迁与中国社会文化结构的演变处于一种同构的关系之中,两者紧密相连、互为表征。其中大众化的媒介话语在大众文化的兴起与生长以及中国社会文化多元化的演进过程中,起到了推进乃至主导的作用。而这对于中国社会的现代化转型、民众的现代性启蒙和单一意识形态的消解,是有着进步的历史意义的。

Since the reform and opening up, Chinese media discourse patterns has undergone an evolution from a unitary to a pluralistic state. Along with the role of the media from the propaganda to the information, from the communicator to the audience, the media discourse has experienced changes from propaganda to journalistic professionalism, and to the civilian discourse. Media discourse changes and the evolution of cultural pluralism are, in fact, in the same process, closely linked to the presentation of each other＇s characteristic. Moreover, in the rise of popular culture and the evolution of cultural plural- ism, the popular media discourse has played a leading role, which shows the progressively historical sig- nificance for the modern transformation of Chinese society, the modern enlightenment of the people and the process of political democratization.