我国企业的品牌创建策略初探

随着国际国内市场竞争的日益激烈,中国企业的品牌建设迫在眉睫。品牌的创建对于企业整体实力的加强和经济效益的提高具有重要的作用。企业通过树立科学的品牌观、合理的品牌定位、不断提高产品质量和加大品牌传播等手段,可以创建一个强大的品牌,从而使企业在未来激烈的竞争中利于不败之地。

With the increasingly fierce competition in international and domestic market, the brand building of Chinese enterprises is imminent. Brand plays an important role in enhancing the overall strength and economic efficiency of enterprises. The companies can create a strong brand by establishing the scientific concept of brand and reasonable brand positioning, Continuously improving product quality and increasing the brand communication. So that companies will not be defeated in the fierce competition of future.