加强我国保险业诚信建设对策思考

Strengthens our country insurance business good faith construction countermeasure to ponder

保险业作为一种非银行金融机构，它以即期购买承诺、远期承诺兑现为形式经营一种规避风险或风险投资业务，这有赖于企业实力和形象的支撑。目前，保险诚信的缺失已成为制约中国保险业发展的严重瓶颈。因此，加强诚信建设是应对我国保险业全面对外开放后竞争与挑战的迫切需要，也是提高保险公司核心竞争力的重要手段。

The insurance business took one kind of non--bank financial organ, it take the immediate purchase pledge, the forward pledge cash manages one kind of circumvention risk or the venture capital service as the form, this depends on the enterprise strength and the image support. At present, the safe good faith flaw has become restricts the Chinese insurance business development the serious bottleneck. Therefore, the enhancement good faith construction is should after our country insurance business comprehensive opening to the outside world the competition and the challenge urgent need, also is enhances the insurance company core competitive power the important method.