西北五省区入境旅游竞争力比较研究

The Comparative Study of Overseas Tourism Competitiveness for Five Northwestern Provinces

随着中国入境旅游的快速发展,各地区对国际旅游市场的竞争也越来越激烈,而丝绸之路作为一条经典线路,在与其它新兴旅游热点地区竞争的同时,如何提升自己的竞争力成为一个十分紧迫的问题。本文以陕西、甘肃、青海、宁夏、新疆为例,构建了由旅游市场、旅游环境、旅游产业组成的量化指标体系,并采用SPSS12.0软件通过因子分析,分别求出了各指标的得分及综合竞争力得分并进行排序分析。结果显示陕西在入境旅游综合竞争力方面具有明显的优势。而宁夏有明显的劣势,在此基础上,本文提出一些进一步提高丝绸之路旅游竞争力的建议。

With the rapid development of oversea tourism in China, there are more and more intensely competitive for international tourism market among some areas. However, as a classical tourism line, it is a very urgent problem that how to promote their competitiveness when faces other emerging traveling hot spot area. This article takes Shanxi, Gansu, Qinghai, Ningxia, Xinjiang as examples and constructs a quantitative indicator system which includes tourism market, tourism environment, and tourism industry. By using the SPSS12. 0 software through the factorial analysis, getting the score of each index and the comprehensive competitiveness of each province and carrying on rank. The result shows that Shanxi has the obvious superiority in the tourism synthesis competitiveness, and Ningxia has the obvious inferiority. Base on this analysis, some suggestions are proposed to improve tourism competitiveness of the Silk Road.