都市旅游中的专项产品创意研究——以徐州军事文化专项产品创意为例

A RESEARCH ON THE ORINGINALITY OF SPECIAL PRODUCTS IN URBAN TOURISM——A Case of Military Culture Tourism in Xuzhou

都市旅游是一类依附于都市的旅游活动,具有很强的地域性,往往能够展现一个都市的文化特色和历史风貌。都市旅游中的专项产品开发关键是要与都市历史文脉相吻合、与都市文化取向相促进、与都市格调相表里。徐州自古为兵家必争之地,至今仍保留众多的战争遗迹、军事场馆以及大量相关的历史文献、戏曲影视等。本文在总结军事文化旅游产品特征的基础上,提出通过对原有战争遗迹的恢复整理,对九里山古战场的改造利用,建设陆军博物馆、"战争与和平"主题公园、民间棋类博物馆等活动,将徐州打造成为我国第一个以发展军事文化旅游为主题的都市。

Urban tourism is a kind of tourist activity which adheres much to the uniqueness of certain city. Tourists will take the opportunity to learn the city＇s unique culture and its historic characters by travelling around it. Therefore, the development of special product will lead to the rise and fall of urban tourist industry, and will also decide the industry＇s sustainable development. As a result, special product development deserves intensive study, and it is also a hot topic which is never be out of time. Since it is such an important and decisive cause, there should be some principles in exploring urban tourism products as follows： it is supposed to be consistent with urban historical culture, to be mutually promoted with urban culture orientation, and to follow the style of the city. Xuzhou is the central city of Huaihai zone. For this reason, it has been a hot battleground contested by all strategists since ancient times. In history, more than four hundred warfares have taken place circled around Xuzhou city. Until nowadays, the city still conserves a great many of war relics, historic sites, military exhibition halls, and also a great deal of related historical documents, dramas and films etc. As a matter of fact, because of the above reasons, a great deal of special tourism can be developed based on military culture in Xuzhou city. Xuzhou city is supposed to be shaped into the first city in China labeled by a certain kind of culture tourism with the theme of military culture through the following ideas： to restore and rearrange former war heritages, to transform and utilize the old battlefields on Jiuli Mountain, to construct an army museum, a ＇war and peace＇ theme park and a folk chess museum. In the future, Xuzhou city will be eminent among China＇s attractions, and tourists willt be fascinated by its magic power of military culture.