摘要
随着农业经济的不断发展和农产品市场化程度的不断提高,农业走品牌化发展的氛围已经形成,促进农产品品牌快速成长起来是促进现代农业发展、优化农业结构、提高农产品质量安全和竞争力、实现农业增效农民增收的重要手段和举措。基于农产品品牌的特殊性,农产品品牌成长环境的SWOT分析是构建农产品品牌良性成长机制的前提。
With the continuous development of the agriculture and the improvement marketization degree of agricultural products, agriculture is moving towards brand development. Promoting the rapid growth of agricultural brand is an important measurement for promoting modern agricultural development, optimizing the agricultural structure and improving the quality of agricultural products and competitiveness in order to increase agricultural efficiency and peasant incomes. Based on the specialty of agricultural products brand, the SWOT analysis on the environment of brand growth of agricultural products is a premise for building growth mechanism of brand growth of agricultural products.
出处
《生态经济》
北大核心
2010年第3期85-87,92,共4页
Ecological Economy
基金
中华全国供销合作总社2008年度研究课题"我国农产品品牌成长机制与支持政策研究"(GXZS0823ZC)阶段性成果之一
关键词
农产品品牌
品牌成长
分析
brand of agricultural products
brand growth
SWOT analysis
