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王凤英:爱红妆也爱武装

Wang Fengying:The One Female CEO in the Chinese Automobile Industry
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摘要 一入汽车深如海,人在江湖身不由己,但她必须要这样走。 Wang Fengying.the only female CEO in China's automobile industry,is the'lead actress'in the Chinese private enterprise-Great Wall Motor.Her excellent collaboration with chairman Wei Jianjun.'the lead actor',has allowed Great Wall Motor to go from an insignificant local automobile maker in Hebei to become the best-selling pickup truck maker in the Chinese market.The company has also entered the field of SUV and passenger car making,as well as bringing the brand to oversea markets. In 2009,the accumulative sales of Great Wall Motors different categories of vehicles reached the 225.000 mark,an overall sales increase of 77%when compared with last year.These numbers can be seen as the best evidence for the fact that China is becoming the world's largest automobile market.'In 2009 the most important decisionⅠmade was concerning the re-positioning of the future direction of Great Wall Motor.'
作者 马吉英
出处 《中国企业家》 2010年第5期59-60,12,共2页 China Entrepreneur
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