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莱科:手机上的蓝领生意

LEG:the Mobile Application That Makes profits of from Migrant Workers
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摘要 当国内业界笑言“移动互联网的金矿挖掘集中在3G(game\girl\gamble)”时,刘志翔独辟蹊径。 LEG:The Mobile Application aimed at Blue Collar Workers'China's mobile network has Chinese characteristics,'said Mr.Liu Zhixing,CEO of LEG Digital.The major business of LEG is'job hunting via mobile,'or more accurately it is to assist blue collar workers in job hunting via the mobile network.When he first founded his business,Liu Zhixiang attempted to copy the Silicon Valley model but soon found it impossible.'Today there are nearly 10 million mobile phones that have job-hunting applications installed,and every month 3 million mobile phones compatible with‘job hunting applications'are newly purchased and among these 1 million will finally get this application installed.'according to data provided by Liu Zhixiang. According to LEG's plan.0.2 billion blue-collar workers will become the target of job-hunting applications. If these customers pay 5 yuan for the monthly package service,the market value of this application will be around 12 billion RMB.
作者 秦姗 胡可
出处 《中国企业家》 2010年第5期125-126,124+12,共2页 China Entrepreneur
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