警惕玩具与动画片联姻风险加大

Take Good Care of Relantions between Toy and Animation Business

近年来，玩具企业与动画片联姻的热潮一浪高过一浪。企业的切入越来越深，从最初获取片中动漫形象授权，到后来与动漫机构联合拍片，再到如今由玩企斥巨资杀入量身打造。