陕西会展经济的SWOT分析与发展策略

Shangxi exhibition economy's SWOT analysis and development strategy

随着全球化浪潮的推进和后工业化社会的来临,会展经济开始以独立的面貌出现在国际经济舞台上。文章运用SWOT分析的方法,在辨析会展经济内涵、作用及发展意义的基础上,较为系统地分析了陕西会展经济发展的综合条件,构建了陕西会展经济发展战略目标体系,并有针对性地提出了实现战略目标的策略措施,以期对促进陕西会展经济更好更快地发展,从而带动整个现代服务业的快速发展有所借鉴!

With the advance of globalization and the advent of post-industrial society, Exhibition Economy has started to appear as an independent in the international economic stage. In this paper, the author utilizes the SWOT’s analysis, and basises in the analysis of the content and role and the development of the meaning of Exhibition Economy, we have carried on a more systematic analysis to the comprehensive conditions of Exhibition Economy in Shaanxi Province, and have built the strategy target system of Exhibition Economy in Shaanxi Province, with a view to promoting Exhibition Economy in Shaanxi Province better and faster to develop,thus it will lead to the rapid development of the entire modern service industry to have uses for reference!