顾客在线初始信任形成机理

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摘要随着电子商务的发展，顾客在线初始信任显得更加重要。结合国内外文献，文章先对在线信任和在线初始信任的定义给予界定。

作者陈堃

机构地区华南师范大学经济与管理学院

出处《企业技术开发（下半月）》 2010年第1期64-65,共2页

关键词在线信任在线初始信任顾客

参考文献5

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企业技术开发（下半月）

2010年第1期

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