1Alsop R. Giving Fading Brands a second Chance[J]. Wall Street Journal. Jan 1989: 24- 26.
2Chaudhuri, A. Brand equity or double jeopardy [J]. Journal of Product Brand Managment, 1995 Vol. 4 No 1, 26-32.
3Dick, Alan S. and Kunal Basu, Customer Loyalty: Toward an Integrated Conceptual Framework[J]. Journal of the Academy of Marketing Science, 1994 22, 99-113.
4Doug Grisaffe ,loyalty-attitude, behavior, and good science: A third take on the Neal--Brandt debate [J]. Journal of Conssumer Satisfaction, Dissatisfaction and Complaining Behavior. Provo: 2001. Vol. 14.
5Exter T. Looking for brand loyalty[J], American Demographics April 1986: 33-35.
6Fred Palumbo, Paul Herbig, The multicultural context of brand loyalty[J]. European Journal of Innovation Management. Bradford: 2000. Vol. 3.
7Griffin, Jill,The Internets expanding role in building customer loyalty[J]. Direct Marketing,Garden City: Nov 1996. Vol. 59.
8Jacob Jacoby, David B Kyner,Brand loyalty vs repeat purchasing behavior [J]. JMR, Journal of Marketing Research (pre-1986); Feb 1973.
9Lim, Kui Suen, Razzaque, Mohammed Abdur, Bvand loyalty and situational effects: An interactionist perspective[J]. Jourmal of International Consumer Marketing, New York: 1997. Vol. 9.
10Magne Supphellen, Herbjom Nysveen, Drivers.of intention to revisit the websites of well--known companies.. The role of corporate brand loyalty[J]. Intermtional Journal of .Market Research, Henley - on - Thames Third Quarter 2001. Vol. 43.
