国内外影视旅游研究进展及启示

A Review on the Studies of Screen Tourism both at Home and Abroad and Enlightenment

影视旅游也称为影视引致旅游,是近年来旅游研究的热点。本文对国内外的影视旅游研究进行了系统的梳理,总结发现:国外关于影视旅游的研究内容主要集中于影视对旅游主客体的影响分析、影视旅游主体的感知体验和影视旅游吸引力3个方面;国内影视旅游研究刚刚起步,研究内容主要集中在影视旅游发展现状和影视城、外景地的经营战略上,对影视产生的旅游影响、影视旅游主体的感知体验和影视旅游客体吸引力的研究稍有涉及。在研究方法上,国外一般采用访谈结合结构式问卷(运用李克特5级量表量化数据)的案例研究,而国内停留在定性研究阶段。本文在对近年来国内外影视旅游的研究成果进行分析总结的基础上提出了加强影视旅游研究的若干方向建议,并提出了一些对已有研究成果进行实践利用的策略。

Screen tourism, called screen resulting in tourism, has recently been a hot topic in the study of tourism. The paper, after a systematic review of the study, finds that most of the efforts abroad have been focused on three aspects： analysis of the impact of screen on tourist subjects and objects; perceived experience of movie-induced viewers and the attraction of screen tourism. Domestic study is in its initial stage, mainly concentrating on the current development situation, operational strategy in scene shot location, its impact on tourism and perceived experience of screen tourist subjects, while study on the attraction of screen tourist objects is seldom involved. In terms of study method, interviews and structural questionnaire survey are generally used abroad, while domestically the study is still in its qualitative stage. Based on the analysis and summary of the study results both at home and abroad, the paper puts forward some suggestions about the study direction and the tactics of practical application of the results already achieved.